Spotify is testing podcast quote cards that you can share on social media. These cards include quotes from the podcast you're listening to on Spotify. Plus a link to the podcast to encourage people to click through and listen to themselves. Starting with the Michelle Obama podcast.
These shareable quote cards are not yet available to everyone. But if you're one of the "Selected Users" of the test, you'll see the cards when you play the first episode of The Michelle Obama Podcast. A new original podcast available exclusively on Spotify.
Quote cards include a quote taken directly from the episode in question, along with a timestamp. If you tap on the map you want to share, you'll see sharing options for major social networks, including Facebook, Instagram, Twitter, and Snapchat.
Your social media followers will then see the quote card. This serves a dual purpose. First, the quote can inspire discussion among family and friends. Second, and more importantly, the quote cards refer to the episode in question. Which should get more people to listen to it.
There is no guarantee that the use of shareable quotes will be extended beyond this experience. In a statement to Engadget, Spotify said:“We regularly carry out a number of tests with the aim of improving our user experience. Some of these tests end up paving the way for our broader user experience and others are just for important learning. »
AdvertisementSpotify has been investing heavily in podcasting lately, throwing money at Joe Rogan and launching plenty of other original podcasts. Including the Michelle Obama podcast. The problem is getting people to listen to them in sufficient numbers to justify the investment.
These shareable quote cards give Spotify an easy way to promote podcasts, with social media users doing the work for the streaming service. Which makes perfect sense for pods like The Michelle Obama Podcast, in which Michelle and Barack Obama say some deep things.
In addition to testing shareable quote cards, Spotify has started offering video podcasts. This means you can watch and listen to your favorite podcasts on the streaming service. Although only a handful of video podcasts are available at the time of this writing, more will certainly be added over time.
