In November 2020, Americans headed to the polls to decide the next president. To boost participation, Spotify launched the non-partisan Play Your Part campaign, with a special emphasis on first-time voters.
Led by Spotify, Play Your Part inspires millions of U.S. listeners to engage in the November 2020 elections. Key features include the Election Booth Hub, offering podcasts on activism stories, daily headlines, U.S. justice system history, and more to inform your choices.
First-time voters receive targeted messages from fellow newcomers urging registration—likely via ads for free users.
Flagship playlists feature audio and video reminders to vote. Spotify-owned Anchor enables podcasters to donate ad space for voter motivation.
The campaign partners with Effective, TurboVote, and BallotReady for voter registration and candidate info. Artists like Alaina Castillo, King Princess, Chloe x Halle, and Conan Gray—who are first-time voters themselves—curate playlists for entertainment and encouragement.
Conan Gray shared on For the Record: [Quote placeholder as original incomplete]
Spotify joins others like Facebook, which curbed political ads pre-election, and Alexa for election Q&A.
