Amazon Prime Video rivals Netflix with standout originals like Transparent and The Marvelous Mrs. Maisel. As streaming experts with years of hands-on testing across devices, we've streamlined the process for Apple TV users.
You can enjoy Amazon Prime Video on Apple TV 4K and 4th generation models. Follow this expert guide for seamless setup.
The foundation of accessing Prime Video is an Amazon Prime subscription. Choose from these trusted options based on our experience:
The $119 annual plan offers the best value. For flexibility, opt for $12.99/month. Prime Video standalone is $8.99/month.
A full subscription unlocks free two-day shipping on millions of items, plus more perks detailed in our in-depth analysis: “Is Amazon Prime worth the money?”
Start with a 30-day free trial of Amazon Prime here!

Next, install the app on your Apple TV 4K or 4th generation:
For faster access, leverage Siri: Hold the microphone button on your remote and say “Amazon Prime Video.” Swipe to install—a tip from our Siri Remote mastery guide.

Two reliable sign-in methods: Enter your email/password via Siri Remote, or register your Apple TV on Amazon's site and input the displayed code.
Browse content anonymously first to preview offerings before committing to a trial or subscription.

The intuitive interface shines with Siri navigation: Search bar, sections for TV, movies, originals, kids, and channels like Showtime. Resume playback instantly, and on Apple TV 4K, discover 4K UHD and Dolby Atmos content—perfect with top soundbars like those in our guide, The 5 Best Dolby Atmos Soundbars.

No app needed? Use AirPlay from iPhone, iPad, or Mac on the same Wi-Fi. Play in the app, tap AirPlay icon, select your Apple TV. Controls work from your device (video continues even locked), or AirPlay from Mac's menu bar.
Streaming has revolutionized entertainment. With Amazon Prime Video on Apple TV, dive into premium content on your big screen. For top picks, check The 20 Best Movies on Amazon Prime Video.