YouTube has long dominated online music videos. Now, Apple is claiming its share with Apple Music TV, a bold new entrant in the space.
This permanent 24-hour broadcast features music videos and exclusive original content, directly challenging MTV and YouTube.
Apple Music TV is a free service for U.S. residents, streaming via the Apple Music and Apple TV apps.
It delivers a continuous 24/7 curated live stream of music videos, including exclusive Friday premieres starting November 23 with "777" by Joji and "Gorgeous" by SAINt JHN.
Apple's press release highlights "specially curated music video blocks, live shows and events, countdowns, and guests."
On November 22, catch a Bruce Springsteen special—his top videos and a new Zane Lowe interview—ahead of his album drop.
Fans of Apple Music's longstanding original content will see favorites integrated into the channel.
Apple remains a powerhouse in music streaming, and this launch stakes a stronger claim.
With Spotify still leading, can Apple Music TV convert viewers to subscribers? It's a compelling addition worth watching.
