Apple Music launched worldwide on June 30, 2015, introducing Beats 1—a 24/7 internet radio station blending pop, rock, rap, indie, and more from DJs around the globe.
As a longtime Apple Music user since its debut, I've seen how Beats 1 stands out. If you haven't tuned in yet, here are six expert-backed reasons to give it a listen.
Streaming giants like Apple Music, Spotify, and Amazon Music Unlimited cater to our habits with algorithm-driven playlists. (For a deep dive, check our Spotify vs. Apple Music vs. Amazon Music Unlimited comparison.) But branching out uncovers hidden gems.
Beats 1 excels here, showcasing tracks across genres you might overlook. Not every song will click, but you'll likely discover your next favorite artist—worth every minute. (Discover new music by mapping genres and artists)
Beats 1 features seasoned DJs who bring insider perspectives on music, culture, and entertainment.
Zane Lowe, Grammy-nominated and formerly of BBC Radio 1, XFM, and MTV, kicked things off. Hip-hop authority Ebro Darden and UK music specialist Julie Adenuga (host of Play It on Channel AKA) round out the core team, each with decades of industry experience.
Monthly guests like Frank Ocean, Dr. Dre, and Pharrell Williams add fresh energy you won't find in autoplay loops.
Algorithms shine at matching likes but falter on bold discoveries. (Spotify vs. Apple Music vs. Google Play Music)
Beats co-founder Jimmy Iovine championed human curation from day one, as he shared with The Guardian. Apple exec Eddy Cue echoed: “Understanding that I have a lot of Latin music in my library doesn't give me a good Cuban playlist.”
DJs select trending and under-the-radar tracks, delivering that irreplaceable human touch.
Beats 1 mixes it up with monthly specials tied to albums, artists, or events like the Apple Music Festival.
Elton John's Rocket Time blends music, videos, and interviews (How to make your streaming app sound better). Pharrell's Othertone offers his signature vibe. Catch highlights in Zane Lowe's Best of the Week.
Even without dedicated shows, Beats 1 delivers candid video chats. Zane Lowe's relaxed style shines with stars new and established—entertaining even if you're not a fan.
Beats 1 streams live globally, but Apple Music's Beats 1 hub archives shows and clips.
Revisit favorites or explore Featured Playlists to add standout tracks to your library seamlessly.
I've streamed Beats 1 intermittently since 2015, evolving from skeptic to daily listener. It diversified my tastes beyond algorithms and samples. (How to create and share Apple Music playlists; 10 Essential Apple Music Tips)
$9.99/month (student/family discounts apply); new users get 90 days free via iOS/Android apps.
Do you listen to Beats 1? What do you love or want improved? Prefer personal playlists or is live radio timeless? Share below!
