In May 2018, Google rebranded YouTube Red as YouTube Premium. The core service remains largely the same, delivering ad-free viewing and exclusive perks, with the notable addition of YouTube Music Premium—a distinct offering from Google Play Music.
But is YouTube Premium truly worth the subscription fee?
As a seasoned tech reviewer who's tested dozens of streaming platforms, I can tell you it's not a straightforward yes or no. It hinges on your viewing habits and priorities. Here's a balanced breakdown based on real-world use to help you decide.
YouTube Premium's $12 monthly price can feel steep or reasonable depending on perspective. Compared to Netflix ($8/month), Amazon Prime ($10/month), or Spotify Premium ($10/month), it's pricier—yet it doesn't match their vast libraries.
Contrast that with Twitch, where fans pay $5/month per channel for ad-free access and perks. Ultimately, weigh the value yourself. (Pro tip: It includes a 3-month free trial.)
The headline benefit? Completely ad-free YouTube across all videos, originals included. While ad blockers exist (though not endorsed), Premium supports creators ethically.
Ads fund free hosting, but long pre-rolls frustrate—especially on short clips. Premium eliminates them legitimately, sustaining the platform we love.
Even if ads don't faze you, Premium unlocks originals funded by subscriptions. Standouts include:
Many offer free preview episodes on the YouTube Originals page. They're not Netflix-caliber but target YouTube's unique audience. Premium-only access.
Google Play Music shines: upload 50,000 songs for free streaming. Premium bundles All Access ($10/month value)—ad-free library access, custom radio, offline downloads.
Already on All Access? Upgrade to Premium for extras at similar cost. Top 7 Google Play Music Features highlight why it's compelling.
YouTube Music app aggregates YouTube's vast music library. Premium adds ad-free playback, background listening, offline downloads (app-only).
It rivals top mobile streamers. For Gaming and Kids apps, enjoy ad-free viewing and offline saves. Playlist downloaders or data tips enhance free tiers, but Premium elevates them. See best free Android music apps.
Free YouTube stays intact—cat videos and all. Premium is an optional VIP layer with originals, leaving core experience untouched.
While free viewing persists, Premium-funded Originals may sideline independents. Some creators faced pressure to join; smaller channels get overlooked. 4 reasons YouTube Red impacts the community.
Supporting Premium indirectly backs YouTube's shift from user-generated focus.
Skip if ads are tolerable, originals irrelevant, or you avoid mobile apps. Boycott if concerned about YouTube's direction.
For $12/month, it packs value—but only if utilized fully. I'd recommend solely for existing Google Play Music All Access users. Otherwise, proceed cautiously. (Explore YouTube TV for cord-cutters instead.)
