It's no surprise that PUBG Mobile has become a global powerhouse, with Tencent continually forging high-profile partnerships with celebrities and brands. The latest collaboration brings together the battle royale giant and a prominent Pakistan-based cricket franchise.
With millions of fans worldwide for both cricket and esports, this merger promises excitement beyond expectations. PUBG Mobile has rolled out major tie-ins this year, including one with the iconic Spider-Man. Now, players in Pakistan have even more to celebrate: the game has officially become the Esports Partner of Lahore Qalandars.
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Tencent has previously delighted Pakistani players with events like the Gully Squad collaboration featuring cricket legend Shoaib Akhtar—a character inspired by him even leaked in-game. The newest highlight is this official partnership between PUBG Mobile and Lahore Qalandars.
This deal will deliver exclusive in-game items for players in Pakistan, though specific rewards are yet to be revealed. Lahore Qalandars, a fan-favorite team in the Pakistan Super League (PSL), represents Lahore, the nation's capital.
The announcement spread via the franchise's official social media channels, sparking immediate buzz. Cricket and battle royale games like PUBG Mobile enjoy massive popularity in Pakistan. With the Pakistani server approaching its first anniversary, expect plenty of in-game celebrations and rewards.
PUBG Mobile faced a temporary ban in Pakistan earlier, but it was lifted, allowing Tencent to invest heavily in local growth. This partnership, featuring international stars on the Lahore Qalandars roster, could further elevate PUBG Mobile's worldwide appeal.
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