Epic Games has built a reputation for innovative collaborations that blend gaming with unexpected partners. The latest Fortnite x Balenciaga crossover delivers a premium fashion collection, featuring customized hoodies, bags, and apparel inspired by the battle royale hit. This partnership extends beyond the game with a Balenciaga-themed hub and real-world merchandise available for purchase. Here's everything you need to know about this stylish fusion.
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Fortnite recently unveiled its bold collaboration with luxury fashion house Balenciaga via an official blog post. The Balenciaga Fit Set introduces four new outfits, along with pickaxes, back blings, sprays, and more. Players can also access a 'Strange Times' featured hub and participate in a live Fortograph campaign.
These items are available in the in-game item shop and the Balenciaga-themed 'Strange Times' creative hub, complete with a virtual store. Real-world versions, like the Fortnite-logo hoodie, retail for $725.
From September 23 at 12 a.m. ET until September 28 at 10 a.m. EST, join Epic's live lookbook campaign by sharing creative Fortnite images that showcase your unique style with surprising twists. The event will be highlighted on billboards in Tokyo, London, Seoul, and New York.
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