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How to Promote Your YouTube Videos to Achieve Maximum Views

YouTube is currently the second most visited website in the world. It has 2 billion active users worldwide. It is the best platform for performing artists and businesses to promote their work and brands. But with the increasing competition on the platform, professional promotion is necessary to reach the target audience. Therefore, you can now promote a YouTube video to get the maximum views in a very short time. Here's how you can promote your YouTube videos online without spending a fortune.

SummaryUse Google-friendly keywordsCraft a killer headlineUse custom thumbnailsPromote socially

Use Google-friendly keywords

SEO is the key to driving online traffic in your direction. Most YouTube channels start with search engine optimization in their marketing campaign. YouTube is the second largest search engine in the world after Google. And many people use Google to find the YouTube videos they want. Since YouTube is currently owned by Google, the search engine prioritizes YouTube videos over other content. So, adding Google-friendly keywords will help your videos rank higher in search results.

  • Use the autocomplete feature on Google and YouTube to find out what people are looking for the most right now.
  • Create an effective keyword around these words.
  • Learn from your competitors; see what keywords they use.
  • Integrate these keywords into your video title, tags, and descriptions.


The title of a video makes the first impression on the viewers. It must be punchy and compelling to attract the audience. The most effective tips for writing a strong headline are:

  • Make sure the title is short and compact. Nobody has time to read long titles. Keep it under 60 characters for best results.
  • Add keywords in your title to make your videos appear higher in search results.
  • Do not include false information in the title. Clickbait titles may work for once; your channel will lose credibility in the long run.

Use custom thumbnails

Humans are visual beings and that's why thumbnails make a big difference in a video's online visibility. The fate of a video is decided from the first seconds. You must therefore impress the public with a visual that kills. YouTube offers an automatic thumbnail for each video. But that doesn't always convey the true spirit of the video. To increase your views, you need to create an eye-catching thumbnail to entice them to click.

  • Make sure the resolution is 1280 x 720 px.
  • Keep JPG, .GIF, .BMP or .PNG format.
  • Add eye-catching and colorful text to attract more views.

Doing social promotion

Social media is the best place to promote your YouTube videos. Social media has huge traffic which can be used to boost the online exposure of your YouTube videos.

  • Post regularly to your social media and provide direct links to your video.
  • Enable the sharing option so that your followers can spread your work to a wider group of the target audience.
  • Interact with your audience to find out what they want from you next.